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Marketing Strategy

November 8th, 2007

The internet is a deceiving place. A 17 year old with an idea and some hard work can become a millionaire overnight… right?

I used to think so, but the older I get and the more I see this is extremely rare. Especially now that everyone and their mother has a blog or a site.

To really succeed in this internet business you need the following:

1. Connections – You need to network well or know someone with influence… (VC’s often provide this)

2. An Idea – A great idea is awesome but a well executed mediocre idea works too

3. Persistence – Success rarely happens overnight (boy do I know this…)

4. Marketing Strategy – You can have the greatest site but if you don’t stand out to people and have a clear powerful message you are going to have trouble. More than this you need to go attract the right audience, as much as it appears to happen to everyone else, users will not just come to you.

#1 and #4 are what we need help on.

I can write code and Rich can make it look great but beyond that I feel like we are in need of some help.

I bought some books. will be looking some consulting firms.

Any other ideas?

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