Rich and I are spending the day hacking on our new project.  It’s nice to take a day every now and then to really work for a long stretch on an idea. Since we have day jobs this really gives us a change to inject some progress into the site.  And a chance to be eye to eye and flush out any points of confusion.  I’m really excited by the idea and the some of the solutions to the problems we’ve encountered.  Reminded me of a great quote by Jack White from the White Stripes…

“A lot about the White Stripes is about constriction and keeping us boxed in. Being extremely stripped down to the most minimal components, mostly revolving around the number 3. You see that [we use] three colors: red, white and black. But also vocal, guitar and drums, or vocal, piano and drums; and, keeping ourselves limited. I think there’s more creativity where there’s less opportunity. Instead of trying to bring more musicians into the band or more tracks when we record or more time spent in the studio, it’s best to explore the creativity with limited means. You get more out of it; something more interesting happens.”

Here’s to working under constraints (weekends, late at night, two people, big ideas).

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